It has been my great pleasure to work with many cardiologists across the world in developing and implementing the Optimize Program. We all recognize the need to improve the care of people living with heart failure, and sometimes simple tools can help drive standards up. It has been very exciting to see many centers around the world use the protocols, checklists and patient passports (or the mobile phone patient ‘App’) developed in the Optimize Program and on this website you can see the evidence of their impact in many different health care settings. Please feel free to contact the centers using the tools – sharing the challenges and opportunities of modern health care can be very helpful.